![]() ![]() This is where plugins come in: They provide advanced functionality for your blog. The content marketing and communications specialist at DashThis says, “We needed a platform that our developers and designers can work on and really make it ours.” It’s plugin-friendlyĪs you scale, you’ll need advanced features for your blogging platform.įor example, if you’re starting an affiliate blog on a budget, you can get by with the essentials (e.g., editor, basic analytics, basic design options).īut as your blog grows, you might find yourself needing additional features to keep the momentum going (e.g., if you’re outsourcing your blog posts to freelancers, you’ll need a content calendar to keep everything organized). Likewise, Marie Lamonde looks for flexibility- bonus if it offers high-level customization. ![]() If I want to get more advanced with the digital infrastructure, I can also do that.” “ If I want something simplistic, I can use a pared-back setup. Speaking on what she looks for in a blogging platform, Chantelle reveals that flexibility is high on her list. We’d rather not dig into tasks that fall outside the scope of what we do best.Ĭhantelle Marcelle, head of growth at PromoPrep, finds it a nightmare to navigate technical challenges. ![]() ![]() Here’s what I found out: It needs to be flexibleĪs marketers and business owners, we have a million things on our plate. I reached out to marketers, freelancers, and small business owners on their non-negotiables for a blogging platform. Ghost What makes a great blogging platform? ![]()
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